Franchising

How Does Franchising Work?

Franchising has helped to develop some of the strongest brands in New Zealand and around the world. Franchise businesses are many and varied, and located in every part of the country.

The success of franchising is built on its strength as a distribution system. It combines the proven business systems and management expertise of the franchiser with the enterprise, initiative and commitment of the franchisee.

However, franchising is not a guarantee of business success. In our experience, the most viable and successful franchise systems have a number of critical features in common:

• A proven product or service
• A proven and successful business format that can be taught and replicated
• An established, distinctive and recognised brand name, image or trade mark
• Profitability for both franchiser and franchisee
• Well defined and thorough franchisee selection methods
• Structured business growth and network development planning
• A system that includes franchisee training, support, advice and assistance
• A system to audit and enforce the brand image, standards, procedures and controls
• Effective communication between all stakeholders
• A relationship that is clearly structured and negotiated in good faith
• Strong, competent and ethical management

More Information

To discuss franchising or funding proposals, or for a copy of our comprehensive brochure, e-mail us or call 0800 251 858.